Comments on: Putting Your Quirky Marketing Plan In Motion

By: Heidi Richards Mooney

Heidi Richards Mooney — Sat, 06 Mar 2010 04:00:06 +0000

Thanks Pam for affirming what I believe to be true. And small business owners especially do not have the luxury of large advertising budgets. Our money is much better spent coming up with creative ways to get the media’s attention!

Have a great week… and then some,

Heidi
Heidi Richards Mooney´s last blog ..March 5th is Nametag Day

By: Pam Archer

Pam Archer — Sat, 06 Mar 2010 00:17:36 +0000

I have learned the hard way about putting advertising dollars where they don’t work, and spending inordinate amounts of time with social media that isn’t going to help grow my business. I’ve learned how to target my demographic, but it’s still difficult to stretch advertising dollars when one doesn’t have that daily revenue.

Like you say, learning to use the media to your advantage, via press releases, writing articles, gaining coverage of a special event, is all free advertising. That’s the best way to promote.

Thank you for your helpful info. You are always on top of things. :0)
Pam Archer´s last blog ..Calla Lilies Show Off in Centerpieces

By: Did you know March is Quirky Marketing Month? @ QUIRKY MARKETING CALENDAR

Did you know March is Quirky Marketing Month? @ QUIRKY MARKETING CALENDAR — Mon, 01 Mar 2010 15:30:01 +0000

[...] Month ~ What better time than March to start your Quirky Marketing Plan and then putting your Quirky Marketing PLAN into MOTION! Imagine having your own board of directors made up of people with diverse professions and [...]

By: Heidi Richards Mooney

Heidi Richards Mooney — Mon, 01 Mar 2010 05:55:03 +0000

Beverly,

I couldn’t agree more! When i wrote Rose Marketing on a Daisy Budget some 13 years ago, I dedicated a whole chapter to Advertising – it was called Fire Your Advertising Agency. I had several people in the industry up in arms about my take as a small business owner. My main thought was that small business people cannot really afford advertising, that it should be low on the marketing plan. There are so many ways to garner “publicity” and get known that advertising often becomes a waste of time and money.

Glad to hear that from a journalist pro!

Your fan,

Heidi Richards Mooney
Heidi Richards Mooney´s last blog ..February 28th is Romance on a Budget DAY!

By: Pat Montgomery

Pat Montgomery — Sat, 27 Feb 2010 21:34:17 +0000

Great info, Heidi and Bev. I am trying to take everyone’s advice on this subject. What I have figured out is that doing nothing does not work.

By: Beverly Mahone

Beverly Mahone — Sat, 27 Feb 2010 18:55:32 +0000

Take it from someone who KNOWS, you don’t always get what you pay for when it comes to advertising with the “traditional media.” Media advertising is EXPENSIVE–although the rates have been lowered somewhat due to the impact of social media. And once you pay for advertising on radio or TV, you may be subjected to an ROS schedule (run of schedule) which means, they could place your ad during the wee hours of the morning when hardly anyone is watching.

I would say never pay for advertising in traditional media unless you are guaranteed great time slots. It’s probably better to utilize the Quirkly Marketing Calendar and come up with an plan for free media coverage. Or better yet create your own ad through YouTube.
Beverly Mahone´s last blog ..Life’s an Interesting Trip on Facebook