FOR IMMEDIATE RELEASE

What do Nametags, Old Rocks and FM Radio Have in Common?

Fort Lauderdale, FL (Monday, February 23, 2009). They are all actual recognized holidays and events around the globe. In honor of Quirky Marketing Month (March), Heidi Richards Mooney has announced the launch of her latest ebook, Quirky Marketing: 365 Ways to Promote Your Business Using Zany and Non-Traditional Holidays. Quirky Marketing is not about your run-of-the-mill everyday marketing tactic.  It is more than that.  It is a combination of the creative, zany and off-the-wall.  It’s the ordinary marketing tactics taken to a new level – to create a more inspired, fun and interesting process for marketing products and services.  In the 2009 edition of Quirky Marketing you will read about 12 months of quirky, zany and creative marketing ideas from around the globe.

Here’s an excerpt from Quirky Marketing: Did you know that March 5^th is Nametag Day? Want some media attention? Do what Joe Porcelli from Neighbors for Neighbors  did.  Joe wore a nametag every day for the entire year of 2007 and got coverage which sparked other companies to jump on the Nametag bandwagon.  Wyndham Price Agency and the Norwich Bulletin of Massachusetts provided free nametags during the week leading up to Nametag Day. People dropped by Wyndham to collect their name tags and the Norwich Bulletin put a nametag ready to use right on their front page! There was a complimentary edition of the Norwich Bulletin delivered to all non-subscribers in Colchester. And the local Parks & Recreation hosted a wrap up Nametag Day event on Tuesday, January 23rd. at the Colchester Youth and invited people to share their unique experiences of wearing the nametag for a day and meet new people too.

Other “Events” in March that marketers could capitalize on and promote their business include: March 3^rd is Unique Names Day - Have customers call in about their names (their origin, why they were named that name, etc.) or have them post them online and have a contest for the most unusual name. March 4th is OLD ROCKS Day So what can you do on Old Rock Day? In this day of WEB 2.0 and new media and social marketing, we often loose site of some of the classic, time-tested marketing techniques we used effectively in the past. March 25^th is Kick-Butts Day – on this day you can join the “non-smoking revolution” and March 26^th is Make up Your Own Holiday Day!

In addition to 365 Ideas to promote your business, inside the 2009 Edition of Quirky Marketing is an outline of how to use the calendar, how to work with the media, monthly action plan templates, a blank monthly calendar and more. At the end of each chapter is a comprehensive listing of additional holidays the reader can explore and use to promote his or her business. And more than 100 media and marketing resources are included in the Resource Section.

Quirky Marketing is published by WUN Publications, a company that publishes books, by, for and/or about women. To contact the author/publisher, write Heidi Richards Mooney at P.O. Box 550856, Fort Lauderdale, FL 33355-0856 or call her at 1-877-WISDOM7 (947-3667) or visit: www.QuirkyOffer.com.

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