How to ACE that Media Interview

Congratulations!  That media campaign you executed has just paid off.  BIG TIME!  You’ve been asked to appear as a guest on television.  Now what?  Do you know what to do?  How to prepare?  Do you know what to say, so your message will be understood? 

Appearing on television can be a dream or it can be a nightmare.  The type of experience you have is primarily up to you.  Knowing what to expect in advance, succinctly articulating your message and following up will make the experience a “dream come true.”  Remember that most broadcast stories have one thing in common, brevity.  New stories generally run 60 to 90 seconds in length, a feature anywhere from two to four minutes and a full guest appearance on say, a talk show, can be 20 to 50 minutes long.  Whatever time you have before the audience, make the most of it.  Whether you are a “spokesperson” for an organization or speaking on your own behalf, there are do’s and don’ts that will make it a success.

Success means preparation, when Making your appearance, the experience you display during the Interview will ultimately Leave a lasting impression. It will give you that Extra professional edge next time expertise in your area is needed.  So RELAX, READ, and remember to SMILE.

Here are 12 Tips to keep you focused and better prepared for your on camera debut:

• When answering questions, maintain eye contact with the interviewer.  
 
• Seat yourself comfortably, leaning into the conversation to show interest.

• Modulate your voice to emphasize key points.

• Have water close by, and a handkerchief for your face.

• If there is more than one person interviewing you, sit strategically so you can avoid swiveling your head back and forth.

• Body language is important. Sit up straight and at a slight angle to the camera.

• Put the microphone to the side of you that is closest to the interviewer, tucking away any excess wire.

• When doing a “mike check,” state your name and perhaps a 15 second sound byte of your message. Only say “off camera” what you would say “on camera.” 

• Make your expression match your words, telling good news with a smile and the appropriate expression when the subject is more serious.

• Be yourself.  Be natural.  Have a conversation with your host/hostess. Direct your remarks to the audience. Be enthusiastic.

• Answer each question completely in the order you were asked.

• Keep your responses short, direct and to the point.

For more great tips on How to be a ACE that media interview, check out  SMILE! You’re on Candid Camera – a Special 8-page report you can get for FREE  when you go to: http://speakingwithspirit.com/free-report-smile-youre-on-candid-camera/

Regina Baker said,

April 27, 2010 @ 6:15 pm

Hi Heidi ~ great tips. These tips are also good for radio interviews as well. Still wondering what the handkerchief is for??? Would that be for touching up during commercial? ~ Thanks!

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